Hip hop is a young man's sport, if anyone should know that it should be Mel, Moe Dee and Caz. Moe Dee made his name by pulling the exact same card on Busy Bee, in one of the cultures first legendary battle. While Mel was on the wrong side when a then unknown KRS One challenged him in the mid 80s. It's simply the evolution of the art form, while they may need to know who these 3 legends are, the average 20 something year old could care less. That's not anyone's fault per se, so no one should be pointing fingers.
Clearly, hip hop is no longer a music genre or culture by teens, for teens. We have all grown up, and the 35-45 year old parent driving to pick up their child from school is less frequently bumping Boyz to Men but Biggie. It's time to return to our roots, and give these at risk youth something to connect to as Cudi so eloquently put it. Not just behind the scenes, but also in your day job - your lyrics and your message.