Master P founded No Limit Sports Management in 1997. His marquee client was running back Ricky Williams, a highly touted University of Texas football star drafted by Master P’s hometown New Orleans Saints in 1999. Represented by No Limit, Williams signed an incentive-laden contract worth far less than his market value. 

 The contract was harshly criticized by other sports management agencies, with one agent calling it “a mockery of the business.” As many predicted, Williams failed to achieve his most lucrative incentives and fired No Limit in favor of new representation.

Master P founded No Limit Sports Management in 1997. His marquee client was running back Ricky Williams, a highly touted University of Texas football star drafted by Master P’s hometown New Orleans Saints in 1999. Represented by No Limit, Williams signed an incentive-laden contract worth far less than his market value.

The contract was harshly criticized by other sports management agencies, with one agent calling it “a mockery of the business.” As many predicted, Williams failed to achieve his most lucrative incentives and fired No Limit in favor of new representation.